Kate Moss, JLO Celebrate Coach’s Rogue Bag With New Campaign

Joanna Elizabeth

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Published August 26, 2021

Kate Moss stars in Coach Rogue bag campaign.
Kate Moss stars in Coach Rogue bag campaign. Photo: © 2021 Juergen Teller 

The Rogue bag makes its return with Coach’s new campaign, featuring the accessory. A cast includes Kate Moss, Xiao Wen Ju, Jennifer Lopez, Koki, and Kelsey Lu photographed in London, Shanghai, and beyond. Photographed by Juergen Teller, the talents wear fall outfits styled by Olivier Rizzo.

First launched in 2016, the Rogue bag will receive the Accessories Council’s Hall of Fame award. This award honors designs or brands that have stood the test of time. The advertisements show the Rogue with playful patches as well as monogram prints. Crafted in different sizes, materials, and colors, the bag’s sleek shape makes the design quite versatile.

Related: Jennifer Lopez & Koki Celebrate Friendship With Coach Fall 2021 Campaign

“The Rogue is perhaps my favorite bag that I’ve designed at Coach,” says creative director Stuart Vevers. “It has that combination of heritage, offbeat attitude and a sense of authentic American style that perfectly embodies my vision for the house. The Fall collection is inspired by the optimism of things crafted to last, and naturally felt like the right moment to reintroduce the Rogue with a new story created with Juergen and our Coach Family.”

Coach Rogue Bag 2021 Campaign

Kelsey Lu poses for Coach Rogue Bag campaign.
Kelsey Lu poses for Coach Rogue Bag campaign. Photo: © 2021 Juergen Teller 
Xiao Wen Ju fronts Coach Rogue Bag campaign.
Xiao Wen Ju fronts Coach Rogue Bag campaign. Photo: © 2021 Juergen Teller 
Photo: © 2021 Juergen Teller 
Jennifer Lopez stars in Coach Rogue Bag campaign. Photo: © 2021 Juergen Teller 
Anna Collins poses for Coach Rogue Bag campaign.
Anna Collins poses for Coach Rogue Bag campaign. Photo: © 2021 Juergen Teller 
Koki appears in Coach Rogue Bag campaign.
Koki appears in Coach Rogue Bag campaign. Photo: © 2021 Juergen Teller 
Coach unveils Rogue Bag campaign.
Coach unveils Rogue Bag campaign. Photo: © 2021 Juergen Teller 
Singer Kelsey Lu stars in Coach Rogue Bag campaign.
Singer Kelsey Lu stars in Coach Rogue Bag campaign. Photo: © 2021 Juergen Teller 

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