As part of its #YourChoiceYourFARFETCH spring 2022 campaign, Farfetch has enlisted the help of actress Kim Cattrall and singer María Isabel. Prada, Area, Miu Miu, and other designers’ spring collections are featured on the website of the online fashion retailer. One look worn by Kim includes a gold satin coat from KHAITE with a KNWLS top and a red Prada bag.
Farfetch Spring 2022 Campaign
In another outfit, María wears a Kim Shui top with a Miu Miu micro mini skirt. In addition, the Area houndstooth print jacket in pink and blue is a distinctive piece. Besides visuals, Farfetch has released a short film set to retro-inspired music, which lists the various goods available and concludes with the words “but I chose this one.”
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“We really wanted to create a campaign that ultimately communicates to consumers that there are no expectations when it comes to their self expression through fashion,” Chief Brand Officer of Farfetch Hollie Rogers states. “Our protagonists in the #YourChoiceYourFARFETCH campaign represent fashion lovers across a range of ages and style references, choosing the pieces that make them feel more confident and empowered.”
Hollie Rogers, Chief Brand Officer of Farfetch
