Khy, helmed by Kylie Jenner, has just unveiled Drop 004, a collection showcased in a minimalist Paris-shot campaign that stands out for its day-to-night versatility. The range features Kylie posing alongside models, showcasing the blend of simplicity and sophistication inherent in every piece.
Kylie Jenner for Khy Drop 004 Campaign
This latest release, characterized by its affordable, quiet luxury, sticks to a palette of neutral tones, ensuring each item is easily integrated into various wardrobes.
From a chic one-shoulder top paired with a skirt to gracefully slinky dresses, the designs echo a theme of understated elegance without the steep price tag. From an all-black look to a cream-colored ensemble, the designs offer muted chic.
Drop 004 offers a ten-piece capsule that explores the textures and forms of three unique fabrics: Sueded Stretch, known for its buttery-soft feel; Sleek Stretch, which offers a compressive yet flexible fit.
Then there is Mesh Stretch, adding a hint of allure with its slight sheerness. This variety of materials underlines the collection’s commitment to blending comfort with style.
Launching exclusively on khy.com from February 28th, the collection caters to a wide audience, with sizes ranging from XXS to 4X. The pricing strategy remains committed to accessibility, with pieces ranging from $52 to $98.
This approachable pricing and the brand’s previous bold outerwear launch mark Khy’s consistent effort to marry high fashion with everyday practicality.
