Pop star Lady Gaga has landed a new role as the face of Japanese beauty brand Shiseido’s 2015 New Year’s campaign, according to WWD. The advertisements captured by Gaga herself will feature fifty selfies of the star. The images will only be published in Japan from January 1st to January 5th. Previously, Gaga appeared in H&M’s holiday advertisements alongside her duet album partner Tony Bennett.
Image: Lady Gaga takes a selfie earlier this year. Photo via Instagram.