Lady Gaga is ready for her closeup as the face of Valentino’s Voce Viva fragrance campaign. Lensed by Inez & Vinoodh, she wears a red dress with her blonde hair in a mussed updo. Delivering an enchanting gaze to the camera, Lady Gaga poses with just a hint of tattoo showing. Styled by Nicola Formichetti, the singer and actress makes a statement in a ruffle embellished gown. Described as a warm floral, Voce Viva features notes of orange blossom, golden gardenia, vanilla, and crystal moss accord. In addition to imagery, Gaga also appears in a commercial set to a modified version of her song: ‘Sine From Above.’
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“Born to voice the Maison’s values of diversity and individuality, VOCE VIVA fragrance comes alive in a dialogue between Lady Gaga and Pierpaolo Piccioli. Composed of color, couture and coolness, this essence let each woman radiate with the energy of fulfillment and confidence,” Valentino states.
Valentino ‘Voce Viva’ Fragrance Campaign
