Capturing the essence of romance, Lana Del Rey enchants in the SKIMS Valentine’s Day 2024 campaign, channeling the season’s spirit with her iconic style. The advertisements, artfully lensed by photographer Nadia Lee Cohen, showcase Lana in a selection of fashionable lingerie designs that speak to the heart’s desires.
Beyond the visuals, the beauty team, with Anna Cofone and Etienne Ortega at the helm, crafts Lana’s look to perfection. Her voluminous tresses and glamorous makeup amplify the glamorous aesthetic.
Lana Del Rey for SKIMS Valentine’s Day 2024 Ad
Her presence in a heart-shaped velvet enclosure, reminiscent of a classic Valentine, exudes a timeless charm. She’s surrounded by an ethereal ambiance accentuated by sensual pieces from the SKIMS collection. Lana models attire that is a tribute to the day of love, featuring the Woven Shine dress and Fits Everybody bodysuit, which contours gracefully to celebrate the female form.
The Lace Brief bodysuit in an entrancing blue adds a touch of poetic elegance, while accessories like delicate gloves, lace veils, and hair bows, styled by Chloe and Chenelle Delgadillo, enhance the theme of vintage romance. This blend of fashion and emotion creates a visual love letter, setting the stage for a Valentine’s Day to remember.
Each element from this SKIMS collection and the campaign’s creative direction builds on the brand’s legacy of innovative comfort and style, previously celebrated with Kim Kardashian in the Stretch Satin campaign.
