Laura Dern stars in the debut episode of The Vivier Express, Roger Vivier’s latest foray into cinematic storytelling. Set aboard a luxurious brass steam engine, the campaign features the Palm Royale actress as a brand ambassador, channeling the elegance of the iconic French label.
Laura Dern for Roger Vivier Express 2024 Ad
The actress is styled to perfection, showcasing the artistry of Roger Vivier’s designs with a sophisticated ensemble. Dressed in a striking leather overcoat, a soft blue blouse, and a flowing pleated skirt, Dern exudes a timeless grace.
Her outfit is complemented by the Viv’ Choc bag, which includes a chain strap. Adding to her chic look, Dern wears the I Love Vivier pumps. These heels, notable for their romantic heart-shaped décolleté, offer a playful touch, encapsulating the brand’s knack for infusing classic styles with modern twists.
The campaign’s backdrop of a moving train and pastoral landscapes through the windows adds a layer of intrigue and movement. Following the label’s spring 2024 campaign set in an 18th-century castle, this new endeavor continues to explore rich settings that reflect the brand’s luxurious ethos.