Lauren Tsai is the Face of Marc Jacobs’ New Smartwatch Campaign

Joanna Elizabeth

/

Published June 24, 2018

Lauren Tsai stars in Marc Jacobs Smartwatches campaign
Lauren Tsai stars in Marc Jacobs Smartwatches campaign

Marc Jacobs introduces its new ‘Riley’ smartwatch with this latest campaign. Photographed by Theo Wenner, models Lauren Tsai, Lucas Bin, Vivienne Rohner and Bria Vinaite appear in the images. Shot on location in New York City, the advertisements capture everyday scenes including the subway and apartments. Stylist Elissa Santisi pairs the watches with fur jackets and chic separates. For beauty, Gina Edwards (See Management) works on manicure with hair by Akki Shirakawa and makeup by Morgane Martini.

Related: Charli XCX Channels 70’s Vibes in Marc Jacobs Eyewear

Campaign: Lauren Tsai for Marc Jacobs Smartwatches

Lauren Tsai and Lucas Bin embrace in Marc Jacobs Smartwatches campaign
Lauren Tsai and Lucas Bin embrace in Marc Jacobs Smartwatches campaign
Model Lauren Tsai fronts Marc Jacobs Smartwatches campaign
Model Lauren Tsai fronts Marc Jacobs Smartwatches campaign
Bria Vinaite stars in Marc Jacobs Smartwatches campaign
Bria Vinaite stars in Marc Jacobs Smartwatches campaign
Marc Jacaobs sets Smartwatches campaign in the subway
Marc Jacaobs sets Smartwatches campaign in the subway
Marc Jacobs taps Lauren Tsai for new Smartwatches campaign
Marc Jacobs taps Lauren Tsai for new Smartwatches campaign
An image from Marc Jacobs Smartwatches advertising campaign
An image from Marc Jacobs Smartwatches advertising campaign
Marc Jacobs unveils Smartwatches campaign
Marc Jacobs unveils Smartwatches campaign
Model Lauren Tsai lounges in Marc Jacobs Smartwatches campaign
Model Lauren Tsai lounges in Marc Jacobs Smartwatches campaign

  • Fashion Label :
  • Photographer :

    • Recent Updates

    Balmain-Spring-Summer-2025-Campaign

    Laetitia Casta Leads Balmain’s Spring 2025 Ad

    Balmain enlists French icon Laetitia Casta as the face of its spring-summer 2025 campaign. Captured by Juergen Teller under the ...
    Hermes-Spring-Summer-2025-Campaign

    Hermès Spring 2025 Campaign is Walking On a Dream

    Hermès unveils its spring-summer 2025 campaign with striking visuals that merge fashion with surreal artistry. Titled “The Endless Line,” the ...
    Victorias-Secret-VS-Archives-Swim

    Victoria’s Secret Swim Dives Into Its Archives

    Victoria’s Secret is heating things up with its latest limited-edition capsule, VS Archives Swim. The collection, featuring sleek swimwear, is ...
    Eva-Mendes-Stella-McCartney

    Eva Mendes, Raye Return for Stella McCartney Summer 2025

    Stella McCartney’s summer 2025 campaign takes flight with a cast of powerful voices including Eva Mendes, Alex Consani, Myha’la, and ...
    Valentino-Spring-Summer-2025

    Valentino’s Spring 2025 Campaign is A Luxe Dream

    Valentino unveils its spring-summer 2025 campaign, Pavillon des Folies, a theatrical mixture of nostalgia and modernity. Under the creative direction ...
    Tory-Burch-Spring-2025-Campaign

    Irina Shayk Headlines Tory Burch’s Spring 2025 Ad

    Tory Burch takes inspiration from athletic aesthetics for its spring 2025 campaign. The images feature models Irina Shayk, Mona Tougaard, ...