Leni Klum teams up with About You on a collaboration of fall-winter 2021 style. The German fashion brand focuses on casual designs made for everyday style. The daughter of Heidi Klum poses in a campaign captured by Rankin.
Shot against a blue backdrop, she shows off comfortable designs made for mix and matching with shades of orange-red, classic black, greige, and more. The collaboration includes sweatsuits, overalls, puffer jackets, and casual t-shirts. The collection is out now, with sizes ranging from XS to XXL.
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“From the very beginning, it was clear to me that the top priority of my first collection should be that everyone feels comfortable in my styles. Everyone should feel addressed by the different cuts and designs. I hope my pieces become favorite every day staples. I am so happy and proud of how each item has turned out”, Leni shares.
Leni Klum x About You Collaboration Campaign
“At ABOUT YOU we are very proud that we were able to accompany LENI KLUM on her first steps with her very first capsule collection. With LENI KLUM x ABOUT YOU we are together building a foundation for a new generation fashion icon who stands up for important issues and incorporated these into the collaboration”, states Sofia Hagemeier, Team Lead Exclusive Cooperations at ABOUT YOU.
