Hailey Bieber, Barbie Ferreira Captivate in Levi’s 501 Jeans

Joanna Elizabeth

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Published May 6, 2022

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Updated October 22, 2023

Hailey Bieber Levi's 501 Jeans 2022 Campaign
Hailey Bieber stars in Levi’s 501 Jeans 2022 campaign. Photo: Levi’s

Levi’s is focusing its 2022 campaign on the 501 style in anticipation of the design’s 150th-anniversary celebration next year. Among those who appear in the photographs are model Hailey Bieber, actress Barbie Ferreira, and DJ Peggy Gou. Pieces feature 90s-inspired trends, such as Levi’s 501 ’90s shorts and loose silhouettes, which were captured in studio portraits for the campaign.

Levi’s 501 Jeans 2022 Campaign

The original 501 is distinguished by a straight leg cut, a red tab on the back pocket, and a button closure in the front. A black and white photograph of Hailey Bieber with her arms outstretched shows her rocking a crop top and relaxed jeans.

Related: Hailey Bieber Wears Throwback Style With Levi’s 501 90s Jeans

Barbie Ferreira Levi's 501 2022 Campaign
Barbie Ferreira poses for Levi’s 501 Jeans 2022 campaign. Photo: Levi’s

Barbie Ferreira appears in another picture wearing a t-shirt with a branded logo and cut-off jean shorts. In another photo, Peggy Gou wears double denim with a jacket and trousers, as well as bright green clog sandals.

Hailey Bieber Levi's 501
Rocking shorts, Hailey Bieber fronts Levi’s 501 jeans 2022 campaign. Photo: Levi’s

I was inspired to start my YouTube channel because I felt like people didn’t really know me. I felt like it really gave people a look into who I am as a person, instead of the idea of who they think I am in their mind.

Hailey Bieber
Peggy Gou Levi's 501 2022 Campaign
Peggy Gou appears in Levi’s 501 jeans 2022 campaign. Photo: Levi’s
Hailey Bieber Levi's Blue Jeans
Hailey Bieber takes a seat in Levi’s 501 Jeans 2022 campaign. Photo: Levi’s
Barbie Ferreira Levi's 501 Jeans Blue Top
Actress Barbie Ferreira fronts Levi’s 501 Jeans 2022 campaign. Photo: Levi’s
Hailey Bieber Levi's Crop Top Jeans 2022
Supermodel Hailey Bieber poses in a crop top and relaxed 501 jeans for Levi’s campaign. Photo: Levi’s
Peggy Gou Levi's Double Denim 2022
DJ Peggy Gou wears double denim in Levi’s 501 jeans 2022 campaign. Photo: Levi’s

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