Liu Yifei Named Louis Vuitton Ambassador (Photos)

Joanna Elizabeth

/

Published February 9, 2021

Liu Yifei stars in Louis Vuitton Capucines spring 2021 campaign.
Liu Yifei stars in Louis Vuitton Capucines spring 2021 campaign.

Louis Vuitton enlists actress Liu Yifei as an ambassador in China. Her first campaign for the French luxury house is the Capucines handbag spring 2021 campaign. Photographed on a movie studio set, the star of ‘Mulan’ shows off the signature accessory’s new styles. For the new season, Louis Vuitton offers Capucines in Olympe blue, rainbow gradient, and the Since 1854 pattern. Designed by Nicolas Ghesquière, Since 1854 juxtaposes LVs, monogram flowers, and 1854s in grey. Liu exudes pure elegance, modeling the bag alongside lightweight outerwear and wide-legged trousers. “Feminine and refined, the Capucines is reinvented each season. This Spring the bag is jazzed up in a pastel color gradient and striking new colorblock variations are added to the collection,” the French brand states.

Related: Rianne, Vittoria, Sora, Sacha Model Louis Vuitton’s Alma Bags

Louis Vuitton Capucines Handbag Spring 2021 Campaign

Louis Vuitton announces actress Liu Yifei as brand ambassador in China.
Louis Vuitton announces actress Liu Yifei as brand ambassador in China.
Liu Yifei poses with Louis Vuitton Capucines mini bag in rainbow gradient.
Liu Yifei poses with Louis Vuitton Capucines mini bag in rainbow gradient.
Liu Yifei fronts Louis Vuitton Capucines spring 2021 campaign featuring the bag in Olympe Blue.
Liu Yifei fronts Louis Vuitton Capucines spring 2021 campaign featuring the bag in Olympe Blue.

Recent Updates

Olivia-Rodrigo-Lancome-LAbsolu-Rouge

Olivia Rodrigo & Lancôme Deliver the Ultimate Matte Lip

Olivia Rodrigo, the chart-topping pop star, takes center stage in Lancôme’s latest ad for its L’Absolu Rouge Drama Matte lipstick ...
Dior-Lip-Addict-Glow-2025-Ad

Jisoo, Anya Taylor-Joy & Willow Shine in New Dior Addict Ad

Dior is shining bright with its latest Dior Addict Lip Glow campaign. It stars three global icons: K-pop sensation Jisoo, ...
Perfect-Moment-Winter-2024

Perfect Moment Winter 2024: The Skiwear of Your Dreams

Perfect Moment’s winter 2024 collection spotlights high-performance skiwear and fashion-forward style. The campaign features vibrant imagery full of snow. It ...
Gwyneth-Paltrow-Saint-Laurent-Spring-2025

Gwyneth Paltrow Headlines Saint Laurent Spring 2025 Ad

Gwyneth Paltrow brings understated elegance as the new face of Saint Laurent's spring 2025 campaign. Shot by renowned photographer David ...
Balmain-Hair-1974-Campaign2

Balmain Hair Brings Back Vintage Glam Styles

Balmain Hair's new campaign is a striking homage to the brand’s 50-year legacy. Called 1974, the images star Eniko Mihalik ...
Carolina-Herrera-Good-Girl-Blush-Elixir

Karlie Kloss Stuns in Carolina Herrera’s Blush Elixir Ad

Carolina Herrera has introduced Good Girl Blush Elixir, a new eau de parfum. Supermodel Karlie Kloss, the original face of ...