
Liya Kebede is the latest iconic model to front a CH Carolina Herrera handbag campaign, and she exudes pure sophistication in the new photoshoot. Captured at Marrakech’s L’Hôtel, the images showcase the Ethiopian beauty donning the latest season’s bag designs in the luxurious setting crafted by designer Jasper Conran.
Photographer François Halard captures the essence of the location and the fashion pieces. In the campaign, Liya Kebede is styled by Julia Martinez, who pairs the exquisite bags with a variety of chic outfits.
Liya Kebede for CH Carolina Herrera 2024 Bag Campaign
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One standout look features Liya in a breezy white dress, accessorized with a tan handbag from the Insignia collection. Another striking image shows Liya by the poolside, cradling a pastel pink bag while adorned with glittering gold bracelets.
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The campaign also features a bold khaki ensemble matched with a fringe-adorned poncho bag, highlighting a blend of elegance and casual style. In a particularly eye-catching photograph, Liya wears a vibrant purple dress with ruffle details, accessorized with a mini green soft bucket bag.

Accompanying the campaign images is a video where Liya is all smiles, showcasing the CH Loma Insignia bag with the pleasant background sound of birdsong. This campaign follows previous CH Carolina Herrera faces, including Christy Turlington and Cara Delevingne.
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