LOEWE links up with Swiss performance brand On for a collaboration that highlights adventurous styles. Campaign images, which feature model Camila Morrone and rapper Duckwrth, promote clothing and athletic footwear. The outdoor pictures were shot on location in Big Sur, California, by Gray Sorrenti.
LOEWE x On Campaign
Anorak jackets, jogging pants, and t-shirts are among the items in the collection, which are designed for modern adventure. For footwear, the Cloudrock and Cloudventure sneaker styles are available. Precision grip is used in the construction of the shoes, which have cushioned lightweight soles and recycled materials.
Related: Mica, Hyunji, Dua Front LOEWE x Spirited Away Campaign
The Cloudrock is a hiking boot with a high collar that is padded and features a marbled rubber sole for traction. Cloudventure, on the other hand, is a sneaker that features a gradient print with classic lacing. Both designs come with a wind and waterproof membrane built into them.
Created in collaboration with Swiss performance brand On, the collection presents sustainable pieces with technical qualities for life in the city and the great outdoors.
LOEWE
