Camila Morrone Heads Outdoors in LOEWE x On Collaboration

Joanna Elizabeth

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Published March 24, 2022

LOEWE On Collaboration Campaign
LOEWE x On unveil a sporty collaboration. Photo: Gray Sorrenti

LOEWE links up with Swiss performance brand On for a collaboration that highlights adventurous styles. Campaign images, which feature model Camila Morrone and rapper Duckwrth, promote clothing and athletic footwear. The outdoor pictures were shot on location in Big Sur, California, by Gray Sorrenti.

LOEWE x On Campaign

Anorak jackets, jogging pants, and t-shirts are among the items in the collection, which are designed for modern adventure. For footwear, the Cloudrock and Cloudventure sneaker styles are available. Precision grip is used in the construction of the shoes, which have cushioned lightweight soles and recycled materials.

Related: Mica, Hyunji, Dua Front LOEWE x Spirited Away Campaign

Camila Morone Yellow Anorak Jacket Loewe On
Camila Morrone wears yellow waterproof jacket in LOEWE x On campaign. Photo: Gray Sorrenti

The Cloudrock is a hiking boot with a high collar that is padded and features a marbled rubber sole for traction. Cloudventure, on the other hand, is a sneaker that features a gradient print with classic lacing. Both designs come with a wind and waterproof membrane built into them.

LOEWE On Sneakers Shoes
Sneakers from LOEWE x On collaboration. Photo: LOEWE

Created in collaboration with Swiss performance brand On, the collection presents sustainable pieces with technical qualities for life in the city and the great outdoors.

LOEWE
Camila Morrone Duckwrth Loewe On
Model Camila Morrone and rapper Duckwrth front LOEWE x On collaboration campaign. Photo: Gray Sorrenti
Loewe On Campaign
LOEWE x On unveils campaign featuring a performance-inspired collection. Photo: Gray Sorrenti
Loewe On Outdoors Campaign
Posing outdoors, Camila Morrone appears in Loewe x On campaign. Photo: Gray Sorrenti
LOEWE On Cloudventure sneaker
LOEWE x On Cloudventure hiking boot. Photo: Loewe

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