Ava Smith Models London Fog x Jeremy Scott’s Updated Trench Coat

Joanna Elizabeth

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Published October 7, 2019

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Updated October 8, 2019

Ava Smith stars in London Fog x Jeremy Scott fall 2019 campaign
Ava Smith stars in London Fog x Jeremy Scott fall 2019 campaign

After a spring collaboration, American designer Jeremy Scott and London Fog relink for the fall 2019 season. Model Ava Smith appears in campaign images featuring a trench coat made with a graffiti tag. The front is emblazoned with ‘London’ while ‘NYC’ decorates the back.

Related: Stella Maxwell Kicks Up Her Heels in Staccato x Jeremy Scott Campaign

“I wanted to interject a dynamic and graphic element contrasting with the beautiful, classic iconography of the trench this season and thought about the commuters riding the subway to work and the graffiti on the trains. I brought these two worlds together literally with NYC and London tagged on the trench in bold colors in an energetic and graphic rendition,” states Jeremy Scott.

London Fog x Jeremy Scott Fall 2019 Campaign

London Fog x Jeremy Scott focuses on graphic prints for fall 2019 collaboration
London Fog x Jeremy Scott focuses on graphic prints for fall 2019 collaboration
Ava Smith fronts London Fog x Jeremy Scott fall 2019 campaign
Ava Smith fronts London Fog x Jeremy Scott fall 2019 campaign
A coat from London Fog x Jeremy Scott's fall 2019 campaign
A coat from London Fog x Jeremy Scott’s fall 2019 campaign
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