Lori Harvey, known for her sense of style, graces the summer 2023 campaign of Good American, emanating a distinct Western aesthetic that’s sure to turn heads. This American brand effortlessly showcases cowgirl fashion with its latest collection, featuring frayed denim, cropped shirts, and an array of studded hats and boots that perfectly accessorize the ensembles.
Lori Harvey for Good American Summer 2023 Campaign
Having previously fronted Kith’s spring campaign, Lori Harvey proves once again that she is a force to be reckoned with in the fashion industry. The photographs were taken on a ranch in the heart of Los Angeles, adding a city touch to the Good American summer 2023 campaign. The ensembles, styled by Zerina Akers, capture the essence of the American West while infusing modernity.
With Lori Harvey’s equestrian background, her selection as the face of Good American’s summer collection feels like a natural fit. Notably, Good American also joined forces with H&M last year, as well as Zara, showcasing styles for a range of body types.
One notable aspect of Good American is its commitment to inclusivity, offering a wide range of sizes from XS to 5XL and accommodating diverse body shapes with sizes ranging from 00 to 24+. The price range, spanning from $69 to $189, ensures that the collection remains accessible and appealing to a broad audience.