Loro Piana Embraces Scottish Charm for Fall 2024 Campaign

Joanna Elizabeth

/

Published July 17, 2024

/

Updated November 17, 2024

Loro Piana Fall 2024 Campaign
Loro Piana sets its fall-winter 2024 campaign in Scotland. Photo: Mario Sorrenti

Italian luxury brand Loro Piana marks a milestone 100-year legacy with a stunning fall-winter 2024 campaign set against the breathtaking backdrop of a Scottish castle. The advertisements, lensed by renowned photographer Mario Sorrenti, bring together a talented cast of models.

Loro Piana Fall/Winter 2024 Campaign

Anok Yai shows off the Loro Piana Spagna Mini jacket with the Rassa trousers for the brand's fall 2024 ad.
Anok Yai shows off the Loro Piana Spagna Mini jacket with the Rassa trousers for the brand’s fall 2024 ad. Photo: Mario Sorrenti

The images and film include Anok Yai, Angelina Kendall, Bibi Breslin, Leon Dame, and Woosang Kim. The campaign’s aesthetic blends mid-century glamour with modern sophistication.

Bibi Breslin layers up in neutrals for Loro Piana's fall-winter 2024 campaign.
Bibi Breslin layers up in neutrals for Loro Piana’s fall-winter 2024 campaign. Photo: Mario Sorrenti

Tailored jackets and skirts, some crafted from luxurious Scottish Cheviot fabric, exude refinement and poise. Meanwhile, long overcoats paired with breezy skirts and leather boots add a rugged touch to the elegant outfits, expertly styled by Aleksandra Woroniecka.

Angelina Kendall poses with the Loom bag for Loro Piana's fall-winter 2024 campaign.
Angelina Kendall poses with the Loom bag for Loro Piana’s fall-winter 2024 campaign. Photo: Mario Sorrenti

The result is a nostalgic and contemporary collection honoring Loro Piana’s rich heritage while looking toward the future. Building on the success of its “Into the Wild” collection, the campaign’s outdoor setting emphasizes Loro Piana’s deep appreciation for nature.


Recent Updates

Balmain-Spring-Summer-2025-Campaign

Laetitia Casta Leads Balmain’s Spring 2025 Ad

Balmain enlists French icon Laetitia Casta as the face of its spring-summer 2025 campaign. Captured by Juergen Teller under the ...
Hermes-Spring-Summer-2025-Campaign

Hermès Spring 2025 Campaign is Walking On a Dream

Hermès unveils its spring-summer 2025 campaign with striking visuals that merge fashion with surreal artistry. Titled “The Endless Line,” the ...
Victorias-Secret-VS-Archives-Swim

Victoria’s Secret Swim Dives Into Its Archives

Victoria’s Secret is heating things up with its latest limited-edition capsule, VS Archives Swim. The collection, featuring sleek swimwear, is ...
Eva-Mendes-Stella-McCartney

Eva Mendes, Raye Return for Stella McCartney Summer 2025

Stella McCartney’s summer 2025 campaign takes flight with a cast of powerful voices including Eva Mendes, Alex Consani, Myha’la, and ...
Valentino-Spring-Summer-2025

Valentino’s Spring 2025 Campaign is A Luxe Dream

Valentino unveils its spring-summer 2025 campaign, Pavillon des Folies, a theatrical mixture of nostalgia and modernity. Under the creative direction ...
Tory-Burch-Spring-2025-Campaign

Irina Shayk Headlines Tory Burch’s Spring 2025 Ad

Tory Burch takes inspiration from athletic aesthetics for its spring 2025 campaign. The images feature models Irina Shayk, Mona Tougaard, ...

Leave a Comment