Brand ambassador Léa Seydoux lands the Louis Vuitton Capucines bag campaign for the summer 2022 season. Steven Meisel took the photographs at the Musée de l’Orangerie in Paris, which feature the actress posing with one of the luxury brand’s most recognizable accessories.
Louis Vuitton Capucines Summer 2022 Campaign
The blonde beauty poses in images while wearing a cream-colored bag with an unexpected yellow colorblock. The bag is accessorized by stylist Marie-Amelié Sauvé, who pairs it with an off-the-shoulder top in black and a pleated miniskirt in white. Léa Seydoux completes her look in one shot by adding a black coat draped over her shoulders with gold detailing to complement a logo-adorned belt.
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For the next chapter of the Maison’s Capucines Fashion Story with Léa Seydoux, the actress and Louis Vuitton House Ambassador showcases the emblematic bag at the Musée de l’Orangerie in Paris, set against Claude Monet’s world-renowned Water Lilies paintings. An intuitive blend of elegance, femininity and savoir-faire, the Capucines’ metal details evoke those of the Maison’s classic trunks.
Louis Vuitton
Accompanying the still images is a short film set to I Love You Always Forever sung by Donna Lewis as Lea Seydoux can be seen exploring the museum’s grounds. In earlier advertisements for Capucines, the French star lounged around in bed, paying homage to the late Marilyn Monroe in the process.