M Missoni’s Jovial Fall–A model smiling in a fashion ad seems almost unheard of, but for its fall-winter 2014 campaign, M Missoni embraces an upbeat mood with model Kate G. posing with all smiles. Mel Bles captured the images against the backdrop of a marble quarry with styling by Vanessa Reid and art direction courtesy of London-based creative Ben Kelway. See more images from M Missoni’s fall ads below.
See Missoni’s mainline fall campaign with Joan Smalls.