Maddie Ziegler is bringing fresh energy to Maison Margiela fragrances as the new face of its Replica line. Known for her powerful dance performances and rising film career, the Gen Z star is stepping into the beauty world with style and poise.
In the brand’s promotional image, she appears in a soft, minimal setting, holding the new fragrance “Never-ending Summer” close to her face. She wears a sleeveless gingham top that adds a playful appeal.
Ziegler rose to fame through her viral work with Sia, and she’s since earned critical praise in films like Fitting In and My Old Ass. Now, she’s shifting from the screen to scent, channeling the same artistry that made her a household name.
The “Never-ending Summer” fragrance ad will launch in March 2025, capturing the spirit of warm, carefree days that linger just a little longer.
