Maje Goes Back to School with Fall 2018 Campaign

Joanna Elizabeth

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Published August 30, 2018

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Updated August 31, 2018

Maje launches fall-winter 2018 campaign
Maje launches fall-winter 2018 campaign

Celebrating its 20th anniversary this year, Maje looks to high school with the launch of its fall-winter 2018 campaign. Models Agnes Nieske Abma, Serena Sy and Irene Guarenas pose in school portraits paired with product shots. Photographed by Coco Capitan, the advertisements feature doodles also drawn by the creative. Stylist Charlotte Collet spotlights the new season’s knit sweaters, fringed bags and combat boots. Louis Ghewy works on hair with Georgina Graham on makeup.

Related: Andreea Diaconu Explores Pairs in Maje Fall 2017 Campaign

Maje Fall-Winter 2018 Campaign

An image from the Maje fall-winter 2018 campaign
An image from the Maje fall-winter 2018 campaign
Coco Capitan photographs Maje fall-winter 2018 cmapaign
Coco Capitan photographs Maje fall-winter 2018 cmapaign
Irene Guarenas fronts Maje fall-winter 2018 campaign
Irene Guarenas fronts Maje fall-winter 2018 campaign
Maje celebrates its 20th anniversary with the launch of fall-winter 2018 campaign
Maje celebrates its 20th anniversary with the launch of fall-winter 2018 campaign
Agnes Nieske Abma stars in Maje fall-winter 2018 campaign
Agnes Nieske Abma stars in Maje fall-winter 2018 campaign
Maje unveils fall-winter 2018 campaign
Maje unveils fall-winter 2018 campaign
Maje focuses on boots for fall-winter 2018 campaign
Maje focuses on boots for fall-winter 2018 campaign
Serena Sy stars in Maje fall-winter 2018 campaign
Serena Sy stars in Maje fall-winter 2018 campaign

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