Kaia, Adut & Meghan Charm in Marc Jacobs Daisy Fragrance Ad

Joanna Elizabeth

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Published March 20, 2020

Megan Roche, Kaia Gerber and Adut Akech star in Marc Jacobs Daisy fragrance campaign
Megan Roche, Kaia Gerber and Adut Akech star in Marc Jacobs Daisy fragrance campaign

Marc Jacobs‘ markDaisy fragrance gets a new look with its 2020 campaign. Spokesmodel Kaia Gerber joins Meghan Roche and Adut Akech in sun-drenched images captured by Alasdair McLellan. The girls pose in all-white dresses while laying on grass. Katie Grand works on creative direction for the shoot with hair by Anthony Turner and Miranda Joyce on makeup. Described as a floral scent, Daisy includes notes of wild berries, white violet, jasmine and sandalwood.

Related: Marc Jacobs Channels the 60ā€™s for Fall 2020

Marc Jacobs ‘Daisy’ Fragrance 2020 Campaign

Marc Jacobs unveils Daisy Love fragrance campaign starring Megan Roche, Kaia Gerber and Adut Akech
Marc Jacobs unveils Daisy fragrance campaign starring Megan Roche, Kaia Gerber and Adut Akech
Marc Jacobs Daisy perfume bottle
Marc Jacobs Daisy perfume bottle
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