Marc Jacobs & Futura Add Graffiti Edge to Denim

Joanna Elizabeth

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Published September 5, 2024

Marc Jacobs Futura Collaboration 2024 Campaign
Marc Jacobs and Futura collaborate on a limited-edition capsule. Photo: Renell Medrano / Marc Jacobs

Marc Jacobs and graffiti legend Futura are teaming up for a limited-edition capsule collection that’s taking it to hit the streets. This dynamic duo has joined forces to bring a bold lineup of bags, unisex denim, hoodies, and more ready-to-wear designs that turn heads.

Marc Jacobs x Futura Collaboration Campaign

Paloma Elsesser rocks denim pieces in the Marc Jacobs x Futura collaboration campaign.
Paloma Elsesser rocks denim pieces in the Marc Jacobs x Futura collaboration campaign. Photo: Renell Medrano / Marc Jacobs

The campaign, shot by Renell Medrano, features model Paloma Elsesser in laid-back, effortlessly cool imagery that perfectly captures the collection’s spirit.

Stylist Milton Dixon III spotlights denim separates with bold, splattered prints and statement pieces like The Tote Bag and The Snapshot.

Marc Jacobs and Futura reimagine the The Snapshot bag for a special edition capsule.
Marc Jacobs and Futura reimagine The Snapshot bag for a special edition capsule. Photo: Renell Medrano / Marc Jacobs

And, of course, no Marc Jacobs collaboration would be complete without a few casual tees and jewelry pieces to round out the look. For those who do not know, Futura’s work is highly influential.

As a key figure in the Subway School of graffiti in 1980s New York, his bold, abstract style has been making waves for decades.

Paloma Elsesser poses with The Tote Bag for Marc Jacobs x Futura's collaboration.
Paloma Elsesser poses with The Tote Bag for Marc Jacobs x Futura’s collaboration. Photo: Renell Medrano / Marc Jacobs

This marks the eighth drop in Marc Jacobs’ ongoing series of collaborations with brand friends. If this collection is any indication, the designer is still pushing the boundaries of fashion and art.


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