Adriana Lima Rocks Neon in Marc Jacobs x Stephen Sprouse Ad

Joanna Elizabeth

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Published March 21, 2025

Adriana Lima stars in Stephen Sprouse x Marc Jacobs campaign.
Adriana Lima stars in the Stephen Sprouse x Marc Jacobs campaign. Photo: Nick Newbold / Marc Jacobs

Adriana Lima commands attention in Marc Jacobs’ latest campaign, celebrating the brand’s second collaboration with the late artist Stephen Sprouse. The Brazilian supermodel poses in a striking, graffiti-filled room, bringing a high-energy edge to the iconic Tote Bag.

Stephen Sprouse x Marc Jacobs 2025 Campaign

Adriana Lima shows off a neon pink Stephen Sprouse x Marc Jacobs campaign.
Adriana Lima shows off a neon pink Stephen Sprouse x Marc Jacobs campaign. Photo: Nick Newbold / Marc Jacobs

This time, the accessory gets a bold update with neon pink lettering reading, “grant me the serenity to chill”. Captured by Nick Newbold, Adriana embraces a sleek all-black outfit styled by Alastair McKimm.

Posing in a graffitied room, Adriana Lima models for Marc Jacobs.
Posing in a graffitied room, Adriana Lima models for Marc Jacobs. Photo: Nick Newbold / Marc Jacobs

A mini dress, sheer pink tights, and glossy flats create a sharp contrast against the vibrant backdrop. The setting itself is a work of art. Walls, furniture, and even a radiator are covered in Sprouse’s signature graffiti print.

Stephen Sprouse x Marc Jacobs Tote Bag in neon pink.
Stephen Sprouse x Marc Jacobs Tote Bag in neon pink. Photo: Nick Newbold / Marc Jacobs

Previously, Christy Turlington fronted the campaign for the green version. Now, with Adriana Lima leading this drop, the neon pink edition is sure to turn heads. The Tote Bag is available for $550 at MarcJacobs.com now.


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