Massimo Dutti steps into winter with a refined take on retro-inspired fashion in its L’Allure editorial. Fronted by Lulu Tenney, the collection communicates a quiet strength, channeling mid-century aesthetics through clean lines.
Massimo Dutti L’Allure 2024 Editorial
Shot by Mark Kean, the images feel intimate yet polished, with Lulu embodying the poised, minimalist muse. Stylist Suzanne Koller’s creative direction plays with contrasts, marrying timeless materials like wool and leather with modern silhouettes.
The Massimo Dutti collection thrives in its ability to make a statement through simplicity. A dark crepe dress paired with leather gloves evokes a sense of effortless luxury. Meanwhile, a structured leather coat hints at functionality with a polished edge.
Subtle asymmetry in hemlines and carefully layered textures upgrade the designs without feeling contrived. Accessories are sparse yet purposeful, with long, delicate necklaces and sleek, pointed heels.
Ramona Eschbach’s hair styling, featuring a neatly tied ponytail, and Marie Duhart’s soft, neutral makeup complement the restrained glamour.
