Freha Beha Erichsen Channels 70’s Style for Max Mara Ads

Joanna Elizabeth

/

Published March 27, 2016

Freja Beha Erichsen stars in Max Mara's spring-summer 2016 campaign
Freja Beha Erichsen stars in Max Mara’s spring-summer 2016 campaign

Max Mara’s nautical stars and stripes get spotlighted in the label’s spring-summer 2016 campaign starring Freja Beha Erichsen. Photographed by Mario Sorrenti, the Danish beauty rocks a shaggy hairstyle while posing in cozy sweaters, fitted blazers and wide-legged trousers. For accessories, Freja Beha wears round sunglasses, bags with rope-style straps and seaside imagery.

Max Mara Spring 2016 Campaign

Photographed for Max Mara's spring 2016 campaign, Freja Beha poses in striped coat, star print sweater and high-waisted trousers
Photographed for Max Mara’s spring 2016 campaign, Freja Beha poses in striped coat, star print sweater and high-waisted trousers
Wearing a hairstyle with bangs, Freja Beha models round sunglasses from Max Mara's spring 2016 collection
Wearing a hairstyle with bangs, Freja Beha models round sunglasses from Max Mara’s spring 2016 collection
Max Mara features round framed eyewear in spring 2016 campaign
Max Mara features round framed eyewear in spring 2016 campaign
An image from Max Mara's spring 2016 advertising campaign
An image from Max Mara’s spring 2016 advertising campaign

Max Mara Spring 2016 Runway

Max Mara’s spring 2016 collection turned nautical with a focus on sailor stripes, whimsical stars and relaxed tailoring. Pants and coats were embellished with decorative buttons. Accessories and handbags were adorned with illustrations designed by Brian Grimwood.

Shop Max Mara on Net-a-Porter:

Max Mara High-Waisted Wide Leg Pants
Max Mara High-Waisted Wide Leg Pants

Max Mara Double-Breasted Wool & Angora Blend Coat
Max Mara Double-Breasted Wool & Angora Blend Coat
Max Mara Stretch Cotton Twill Blazer with Star Print
Max Mara Stretch Cotton Twill Blazer with Star Print
Max Mara Striped Wool & Angora Blend Coat
Max Mara Striped Wool & Angora Blend Coat
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