Max Mara channels intellectual sophistication with its spring-summer 2025 campaign, starring model Vittoria Ceretti. Inspired by the mathematical genius of Hypatia of Alexandria, the collection embraces sharp tailoring, refined silhouettes, and a palette rooted in neutral earth tones.
Max Mara Spring/Summer 2025 Campaign
The campaign’s imagery captures a sleek, modern setting, featuring metallic and textured walls that highlight the contrast between structure and fluidity.
From cropped jackets with wide cuffs to precisely draped coats and sculptural dresses, the collection offers a trigonometrical twist on classic wardrobe staples.
The campaign showcases fitted skirts and sharp-shouldered jackets in shades of deep brown, ecru, and tan, exuding a commanding presence.
Accessories stay minimal, with oversized leather handbags and strappy black sandals enhancing the clean aesthetic. Ceretti’s sleek hair and minimal makeup allow the structured designs to take center stage.
