Nan Goldin Captures McQ’s Candid Spring 2016 Campaign

Joanna Elizabeth

/

Published January 25, 2016

Mayka Merino stars in McQ by Alexander McQueen's spring-summer 2016 campaign
Mayka Merino stars in McQ by Alexander McQueen’s spring-summer 2016 campaign

For its spring-summer 2016 campaign, McQ Alexander McQueen tapped renowned photographer Nan Goldin for a series of candid portraits. Captured on location in London’s Spitafields as well as a McQ x WARP party, Goldin gave an intimate view of womenswear campaign star Mayka Merino. The menswear advertisements stars Taj Figeroa, Jonah Larrington and Zach Robinson. Talking about shooting the images, Goldin says, “usually I use my own friends in my shootings but to my surprise I made a real connection with these kids and really enjoyed them – especially watching Taj playing football with an apple.”

McQ Alexander McQueen Spring 2016 Campaign

An image from McQ by Alexander McQueen's spring-summer 2016 campaign
An image from McQ by Alexander McQueen’s spring-summer 2016 campaign
Nan Goldin photographs McQ by Alexander McQueen's spring-summer 2016 campaign
Nan Goldin photographs McQ by Alexander McQueen’s spring-summer 2016 campaign
An image from McQ by Alexander McQueen's spring 2016 campaign
An image from McQ by Alexander McQueen’s spring 2016 campaign

McQ Alexander McQueen Spring 2016 Collection

Capturing the energy of late 1970s and early 80s club kids, McQ’s spring 2016 collection focused on androgynous styles with chain-link embellished fashions. From casual tops to mini skirts, the styles may be retro influenced but are thoroughly modern.

McQ Alexander McQueen New Arrivals

McQ by Alexander McQuuen Classic Tee
McQ by Alexander McQuuen Classic Tee
McQ by Alexander McQueen Half Crew Neck Sweater
McQ by Alexander McQueen Half Crew Neck Sweater
McQ by Alexander McQueen by Pleat Drape Skirt
McQ by Alexander McQueen by Pleat Drape Skirt
McQ by Alexander McQueen Zip Off Black Dress
McQ by Alexander McQueen Zip Off Black Dress

Recent Updates

Balmain-Spring-Summer-2025-Campaign

Laetitia Casta Leads Balmain’s Spring 2025 Ad

Balmain enlists French icon Laetitia Casta as the face of its spring-summer 2025 campaign. Captured by Juergen Teller under the ...
Hermes-Spring-Summer-2025-Campaign

Hermès Spring 2025 Campaign is Walking On a Dream

Hermès unveils its spring-summer 2025 campaign with striking visuals that merge fashion with surreal artistry. Titled “The Endless Line,” the ...
Victorias-Secret-VS-Archives-Swim

Victoria’s Secret Swim Dives Into Its Archives

Victoria’s Secret is heating things up with its latest limited-edition capsule, VS Archives Swim. The collection, featuring sleek swimwear, is ...
Eva-Mendes-Stella-McCartney

Eva Mendes, Raye Return for Stella McCartney Summer 2025

Stella McCartney’s summer 2025 campaign takes flight with a cast of powerful voices including Eva Mendes, Alex Consani, Myha’la, and ...
Valentino-Spring-Summer-2025

Valentino’s Spring 2025 Campaign is A Luxe Dream

Valentino unveils its spring-summer 2025 campaign, Pavillon des Folies, a theatrical mixture of nostalgia and modernity. Under the creative direction ...
Tory-Burch-Spring-2025-Campaign

Irina Shayk Headlines Tory Burch’s Spring 2025 Ad

Tory Burch takes inspiration from athletic aesthetics for its spring 2025 campaign. The images feature models Irina Shayk, Mona Tougaard, ...