For its spring-summer 2016 campaign, McQ Alexander McQueen tapped renowned photographer Nan Goldin for a series of candid portraits. Captured on location in London’s Spitafields as well as a McQ x WARP party, Goldin gave an intimate view of womenswear campaign star Mayka Merino. The menswear advertisements stars Taj Figeroa, Jonah Larrington and Zach Robinson. Talking about shooting the images, Goldin says, “usually I use my own friends in my shootings but to my surprise I made a real connection with these kids and really enjoyed them – especially watching Taj playing football with an apple.”
McQ Alexander McQueen Spring 2016 Campaign
McQ Alexander McQueen Spring 2016 Collection
Capturing the energy of late 1970s and early 80s club kids, McQ’s spring 2016 collection focused on androgynous styles with chain-link embellished fashions. From casual tops to mini skirts, the styles may be retro influenced but are thoroughly modern.