McQ Fetish – McQ by Alexander McQueen is the latest brand to take on fetish-inspired style; case and point with its spring 2013 campaign. The black and white images star French up and comer Manon Leloup. Wearing a fishnet mask, the brunette poses for David Sims in McQ’s form-fitting corsets, leather gloves and pleated skirts. Male model Matt Bell fronts the menswear campaign where he also dons a mask made of plastic.
McQ by Alexander McQueen's Spring 2013 Campaign Takes on Fetish Style with Manon Leloup
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I like the first picture; I’m not sure about the other ones…
The models wide teethy smile behind the fishnet mask just looks creepy.
They could have gone so much farther with this concept, the plastic masks could have been used differently to bring more grit to the campaign.
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love mcqueen!