McQueen’s fall-winter 2024 campaign takes to the evocative streets of East London, showcasing a collection that melds the raw energy of the city with high fashion sophistication.
McQueen Fall/Winter 2024 Campaign
Photographed by Glen Luchford, the campaign features models Sara Caballero, Canlan Wang, Awwal Adeoti, Nyajuok Gatdet, Bebe Parnell, and Aryan Patel, bringing the essence of London youth with art direction by Christopher Simmonds.
Creative director Seán McGirr crafts a narrative where edgy meets elegance, featuring looks ranging from studded leather jackets to opulent shearling coats and innovative pieces like a dress adorned with fragments of a shattered chandelier.
The campaign’s monochromatic palette underscores McQueen’s signature tailoring and the tactile contrasts within each piece. Studded leather jackets juxtapose with textured wool tunics, while sculptural outerwear adds a dramatic flair to the collection.
The voluminous coats and sleek black boots bring a modern touch, blending against the historic backdrop of East London’s streets. Marie Chaix styled the cast while they exuded effortless chic.
