McQueen transports us into a world mystique for its spring-summer 2025 campaign. The images are set against the haunting beauty of Llansteffan Castle in Wales. Photographed and directed by Glen Luchford, the campaign draws inspiration from the banshee.
McQueen Spring/Summer 2025 Campaign
The folkloric figure is deeply tied to both the brand’s history and creative director Seán McGirr’s Irish heritage. The collection features ethereal yet sharp tailoring, merging delicate lace, silk crepon, and shredded silk organza with structured silhouettes. A palette of ivory, silver-grey, and black dominate the designs.
McGirr describes the banshee as a symbol of bold self-expression, something that resonates throughout the collection. The campaign’s styling by Sarah Richardson highlights dramatic outerwear, intricate embellishments, and sculptural accessories inspired by the legend.
Models Libby Bennett, Sara Caballero, Li Cheng Yuan, Owen Ruppersburg, Ajus Samuel, Douta Sidibe, and Lina Zhang appear as spectral figures.
