Miley Cyrus Is a Dream for the Latest Gucci ‘Flora’ Scent

Joanna Elizabeth

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Published August 5, 2022

Miley Cyrus Gucci Flora Gorgeous Jasmine Eau Parfum Campaign 2022
Miley Cyrus stars in Gucci Flora Gorgeous Jasmine Eau de Parfum campaign. Photo: Petra Collins

Gucci unveils a new Flora chapter with the Gucci Flora Gorgeous Jasmine eau de parfum. Singer Miley Cyrus returns with a campaign captured by Petra Collins. The blonde strikes a pose in a room dominated by pink while posing with some fluffy white cats. She dons a purple blouse and printed trousers.

Gucci Flora Gorgeous Jasmine Eau De Parfum Campaign

In addition, a much larger version of the fragrance bottle is visible in this shot. The advertisement is further adorned with flower-shaped stickers that feature Miley Cyrus holding a perfume bottle. Classic floral best describes the aroma of the Gucci Flora Gorgeous Jasmine fragrance, which has notes of jasmine grandiflorum, sandalwood, mandarin essence, and benzoin.

Related: Miley Cyrus is the Star of Gucci’s New Fragrance Campaign

Gucci 2022 Miley Cyrus Fragrance Campaign
Gucci launches its Flora Gorgeous Jasmine Eau Parfum advertisement with Miley Cyrus. Photo: Petra Collins

Continuing the journey through a pink world filled with pop references and kawaii cuteness, Gucci Flora Gorgeous Jasmine takes the center stage as a medium of pure joy that evolves into a cheery dreamscape.

Gucci

In conjunction with the introduction of the new fragrance, Gucci Beauty also presented a limited-edition makeup collection made available for purchase. The collection consists of lipstick with a balm-like consistency but full pigment and an eyeshadow palette with satin, matte, and metallic shades.

Gucci Limited Edition Makeup Flora Gorgeous Jasmine
Gucci introduces limited-edition makeup collection for the launch of its Flora Gorgeous Jasmine Eau De Parfum. Photo: Gucci

Creative director Alessandro Michele envisioned Flora Gorgeous Jasmine’s unique floral pattern. Christopher Simmonds was in charge of the art direction for the shoot, including a short film featuring a song performed by Miley Cyrus.


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