Moschino Takes Milan for its Fall 2024 Campaign

Joanna Elizabeth

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Published July 28, 2024

Moschino Fall 2024 Campaign
Lina Zhang is all smiles in Moschino’s fall-winter 2024 campaign. Photo: Willy Vanderperre

Moschino is turning the page to a new chapter with its fall-winter 2024 campaign for Collezione 0. At the helm is new creative director Adrian Appiolaza, who brings a fresh perspective and makes a subtle cameo in the background of a few shots.

Moschino Fall/Winter 2024 Campaign

Laura Rylands models a trench coat from Moschino's Collezione 0 collection.
Laura Rylands models a trench coat from Moschino’s Collezione 0 collection. Photo: Willy Vanderperre

The vibrant backdrop for the campaign is the city of Milan, Italy, with its eclectic mix of settings captured by Willy Vanderperre. From a shop selling records to a bustling food market to a rooftop with a stunning view, each scene offers a change.

Farah Nieuwburg wears an oversized shirt and ruffled skirt for Moschino's fall 2024 ad.
Farah Nieuwburg wears an oversized shirt and ruffled skirt for Moschino’s fall 2024 ad. Photo: Willy Vanderperre

Five models, including Julia Nobis, Lina Zhang, Farah Nieuwburg, Rabina R, and Laura Rylands, showcase the collection’s fall designs against this diverse urban landscape. Oversized shirts, fuzzy sweaters, trench coats, and ruffled skirts all make an appearance, blending comfort and style.

Julia Nobis wears a happy face sweater in Moschino's fall-winter 2024 campaign.
Julia Nobis wears a happy face sweater in Moschino’s fall-winter 2024 campaign. Photo: Willy Vanderperre

Stylist Alastair McKimm masterfully layers the ensembles, using a predominantly neutral color palette punctuated by bold pops of yellow and red.

Rabina R poses in Milan for the Moschino fall-winter 2024 campaign.
Rabina R poses in Milan for the Moschino fall-winter 2024 campaign. Photo: Willy Vanderperre

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