Jessica Alba & Julianne Moore Wow in Movado Watch Ad

Joanna Elizabeth

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Published October 3, 2024

Jessica Alba Movado Watches 2024 Ad Campaign
Jessica Alba stars in Movado’s When I Move You Move 2024 campaign. Photo: Mert & Marcus / Movado

Movado’s latest global campaign, “When I Move You Move,” is taking the world by storm with its new ambassadors. At the forefront are actresses Julianne Moore and Jessica Alba, hip-hop legend Ludacris, and top athletes Christian McCaffrey and Tyrese Haliburton.

Movado 2024 Campaign

Julianne Moore is now a Movado ambassador, and stars in the 2024 campaign.
Julianne Moore is now a Movado ambassador and stars in the watch brand’s 2024 campaign. Photo: Mert & Marcus / Movado

Each watch style shines in a series of striking images shot against a crisp white backdrop by renowned photographers Mert & Marcus. Julianne Moore and Jessica Alba bring their A-game in dynamic poses, expertly choreographed by movement director Stephen Galloway.

Actress Jessica Alba rocks all-black in Movado's 2024 ad campaign.
Actress Jessica Alba rocks all-black in Movado’s 2024 ad campaign. Photo: Mert & Marcus / Movado

From Julianne’s edgy denim ensemble, styled by Mel Ottenberg, to Jessica’s sleek all-black look, every detail is carefully crafted to showcase the timepieces. The result is a visually striking campaign that refuses to be ignored.

Clad in denim, Julianne Moore fronts Movado's When I Move You Move 2024 campaign.
Clad in denim, Julianne Moore fronts Movado’s When I Move You Move 2024 campaign. Photo: Mert & Marcus / Movado
Ludacris, Christian McCaffrey, Jessica Alba, Julianne Moore, and Tyrese Haliburton are the new Movado ambassadors.
Ludacris, Christian McCaffrey, Jessica Alba, Julianne Moore, and Tyrese Haliburton are the new Movado ambassadors. Photo: Mert & Marcus / Movado

As Movado President Margot Grinberg explains, the goal of the campaign is to shake things up and make a lasting impact. “Our goal is to be disruptive and stand out – do something unexpected that will make you stop and want to see more from Movado. It will keep our brand top of mind and engage new audiences globally.”


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