NARS’ New Eyeshadow–Cosmetics brand NARS is launching a new eyeshadow with its Dual-Intensity Eyeshadow palette, reports WWD (subscription needed). “I wanted to try something different in the eye-shadow category and pushed our chemists to create a new formulation that would be first-to-market and have the flexibly of being used wet or dry,” says founder François Nars. The accompanying campaign features Russian model and face of Dior, Daria Strokous, who poses with a smokey eye in the ad.
