Neiman Marcus Looks Forward With Spring 2022 Campaign

Joanna Elizabeth

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Published March 21, 2022

Neiman Marcus Spring 2022 Campaign
Yumi Lambert stars in Neiman Marcus Looking Forward, Forward Looking spring 2022 campaign. Photo: Emma Tempest

Neiman Marcus steps into the season with its Looking Forward, Forward Looking spring 2022 campaign. Neiman Marcus celebrates a season full of special occasions, new travels, and new luxury. The Spring Book, digital and print advertising, social media content, and innovative in-store visuals are all part of the campaign.

Neiman Marcus Spring 2022 Campaign

The American fashion retailer taps multiple photographers for images, including Emma Tempest, Agata Pospieszynska, Tom Schirmacher, Williams + Hirakawa, and more. Images captured by Tempest take place at Mojave Desert’s Bristol Lake. A cast of models features Lou Schoof, Pooja Mor, Mayowa Nicholas, Yumi Lambert, Hsu Chen, Isabelle Schilling, and Josephine Le Tutour, among others.

Related: Abby, Saskia, Camille Travel in Luxury for Neiman Marcus Fall 2021 Campaign

Neiman Marcus Dolce & Gabbana Spring 2022 Campaign
Yumi Lambert, Hsu Chen, Isabelle Schilling wear Dolce & Gabbana designs in Neiman Marcus spring 2022 campaign. Photo: Emma Tempest

Leading brands like Loewe, Dolce & Gabbana, Zimmermann, and Brunello Cucinelli are featured in the images. Embellished dresses, suiting separates, and statement bags stand out for spring. A short film directed by the in-house team includes flowing silver materials, reflective backgrounds, and sand.

Neiman Marcus Loewe White Dress Spring 2022
Mayowa Nicholas wears Loewe dress in Neiman Marcus spring 2022 campaign. Photo: Emma Tempest

“Looking Forward, Forward Looking encompasses anticipation for a season of celebration,” says Daz McColl, Chief Marketing Officer, Neiman Marcus. “Neiman Marcus is championing a renewed sense of optimism and excitement, and we invite our customers to do the same. Despite the changes or challenges we all may have experienced, our commitment to serving and inspiring our customers remains unwavering. This campaign celebrates the genuine and personal connection we maintain with our customers, brought to life through in-store interactions, online shopping experiences, and style advisor relationships.”

Daz McColl, Chief Marketing Officer of Neiman Marcus
Tom Ford Gold Bag Neiman Marcus Srping 2022
Model poses with gold Tom Ford bag for Neiman Marcus spring 2022 campaign. Photo: Neiman Marcus

“We heard that many of our customers are ready to embrace spring and the fashion that comes with it, and we also saw many designers show collections on the runway that captured a sense of joy and optimism,” shares Lana Todorovich, President and Chief Merchandising Officer of Neiman Marcus. “With the Looking Forward, Forward Looking campaign we capture this sense of optimism and are excited to bring our customers fashion-forward exclusives, new brands, and retail experiences that will capture the mood and new take on glamorous, confident dressing this season.”

Tom Ford Sandals Spring 2022 Campaign
Tom Ford’s embellished sandals stand out in Neiman Marcus spring 2022 campaign. Photo: Neiman Marcus
Bubbles Neiman Marcus Spring 2022 Campaign
Posing with bubbles, Pooja Mor fronts Neiman Marcus spring 2022 campaign. Photo: Agata Pospieszynska
Neiman Marcus Pink Giambattista Valli Dress Spring 2022
Pooja Mor looks pretty in pink wear Giambattista Valli dress for Neiman Marcus spring 2022 campaign. Photo: Agata Pospieszynska
Badgley Mischka Pink Gown Tree Spring 2022
Pooja Mor poses in a tree wearing Badgley Mischka gown for Neiman Marcus spring 2022 campaign. Photo: Agata Pospieszynska
Lou Schoof Spring 2022 Neiman Marcus Campaign
Lou Schoof fronts Neiman Marcus spring 2022 campaign captured at sea. Photo: Tom Schirmacher
Orange Stella McCartney Dress Spring 2022
Stella McCartney designs are featured in Neiman Marcus’ spring 2022 campaign. Photo: Tom Schirmacher
MOUSSY Crochet Tops Spring 2022
Colorful crochet styles from MOUSSY are featured in Neiman Marcus spring 2022 campaign. Photo: Tom Schirmacher
Brunello Cucinelli Spring 2022 Neiman Marcus Campaign
Josephine Le Tutour models Brunello Cucinelli designs for Neiman Marcus spring 2022 campaign. Photo: Williams + Hirakawa

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