Just ahead of the Olympics, Nike and Jacquemus have joined forces once again to create the summer 2024 collection. To mark the occasion, the iconic brand and French designer has launched a campaign.
Nike x Jacquemus Summer 2024 Campaign
It includes tennis superstar Serena Williams, model Devyn Garcia, Paralympic athlete Beatriz Hatz, and soccer sensation Marie-Antoinette Katoto. The new collection boasts ten lifestyle pieces for both men and women, showcasing the perfect blend of sporty chic and high-fashion elegance.
Standout items include sleek tracksuits, the coveted Le Swoosh bag, and the highly anticipated Nike x Jacquemus Air Max 1 sneaker style. The women’s line takes inspiration from Paris, featuring statement bras and flowing long skirts that exude French cool.
According to Jacquemus, the collection is a love letter to the city of Paris and the incredible athletes who evoke the Nike spirit.
“I see the collection as a mix of sport, fashion, and culture in the most beautiful city in the world, where Nike athletes will take center stage this summer,” the French designer explained in a statement.
Previous collaborations have featured innovative designs like the J Force 1 sneakers, inspired by the iconic Air Force 1, and unique high-fashion takes on athletic wear from the 90s. Their Spring 2024 collection also introduced the distinctive Le Swoosh bag.
