Nine West’s New Campaign Stirs Controversy with “Offensive” Tagline

Joanna Elizabeth

/

Published August 3, 2014

nine-west-controversial-ad01

Nine West is usually in the news for its shoes, but the footwear and accessories brand has stirred controversy with a new ad campaign that some call sexist. The images feature a closeup of leopard print shoes with a bullseye target and the tagline “Starter Husband Hunting”. On Facebook the image was posted with a caption that reads: “It’s hunting season. Whether you’re looking for Mr. Right or Mr. Right Now, we have a shoe for that.” Many commenters on the Facebook post took issue with the fact that the ad implied that a woman would go shoe shopping to find a man rather than just look good for themselves. One woman, Julie, wrote: “Stupid campaign 9W. Love your shoes but don’t patronize your customers by an outdated ideal. Women are hunting success and goals, dreams and visions. Not husbands.”

nine-west-controversial-ad02

Another commenter by Carloline T. wrote: “As a professional woman, that’s an offensive campaign based on an outmoded ideal. Apparently, your marketing team must be comprised of misogynists.”

While voices of support for the campaign were far and in-between. One user claimed, “People need to loosen up lol” So is the ad offensive or just poking fun at modern dating life?

More Controversial Fashion Stories:
NOWNESS Takes on the Controversial ‘Thigh Gap’ with New Video
Controversial Kate Moss Tee Pulled From Shelves


Recent Updates

Sneaker Trends Featured

6 Sneaker Trends to Follow in 2024

Taking a look at the top sneaker trends, one thing is clear: this year is all about making a statement ...
Si Sergio Rossi Spring 2024 Featured

Si Rossi by Sergio Rossi Spring 2024: Step Into the Rhythm

The Caribbean inspires Sergio Rossi with the Si Rossi spring-summer 2024 collection. The shoe lineup beats with the vibrant heart ...
Babara Palvin Longines Ambassador Featured

Barbara Palvin & Longines: Unveiling the New Ambassador

Internationally recognized model Barbara Palvin has been announced as the new brand ambassador for Longines. She will join esteemed stars ...
Ningning Versace Ambassador Featured

Ningning & Versace: Meet the New Ambassador

Versace, the iconic Italian fashion house known for its bold and glamorous designs, has announced Ningning as its new global ...
Saoirse Ronan Louis Vuitton Ambassador Featured

Saoirse Ronan & Louis Vuitton: Unveiling the New Ambassador

Louis Vuitton has welcomed Oscar-nominated actress Saoirse Ronan into its star-studded circle of brand ambassadors, a lineup graced by leading ...
Kim Kardashian Balenciaga Ambassador Featured

Kim Kardashian & Balenciaga: Debuting the New Ambassador

In fashion industry news, Kim Kardashian has officially been announced as a new brand ambassador for Balenciaga, joining the ranks ...