Pandora is making headlines in the jewelry world with its latest “Diamonds for All” campaign. The ad campaign is fronted by an eclectic mix of talents, including actress Pamela Anderson, stylist and former Vogue Creative Director-at-Large Grace Coddington, and models Precious Lee, Tindi Mar, and Sherri Shi.
Pamela Anderson, fresh off her appearance in Aritzia’s fall advertisements, graces the campaign with a fresh-faced look, celebrating her no-makeup commitment with minimal product. Her natural beauty shines, echoing Pandora’s mission to make diamonds an everyday luxury rather than a once-in-a-lifetime splurge.
Pandora Diamonds for All 2023 Campaign
The groundbreaking initiative aims to redefine how we view and wear diamonds. Captured through the lens of renowned photographer Mario Sorrenti, the images were shot on location in New York City with a series of striking portraits.
The Pandora Diamonds for All campaign coincides with the launch of Pandora’s three new collections of lab-grown diamonds: Nova, Era, and Talisman. Each collection of jewelry brings a unique twist to traditional diamond settings. Nova, for instance, features a distinct four-prong setting that allows each diamond to capture more light, creating an ethereal glow.
Era reimagines classic bezel and prong settings, while Talisman offers pendants with symbolic designs like hearts and stars, each crafted in 14k gold with a lab-grown diamond at the center.
Pandora’s lab-grown diamonds are also a nod to sustainability. These diamonds have a lower carbon footprint and are crafted using 100% renewable energy. The collections are now available in the US, Canada, and the UK, with prices starting at $290, making it easier than ever to add a touch of sparkle to your everyday life.
