Petra Nemcova has been announced as the new brand ambassador of denim label Level 99. The campaign features its Forever Black and Forever White line featuring sustainable designs. Promising black denim that doesn’t fade and white denim which won’t discolor, the jeans appear to be a perfect fit for Petra, who says, “Level 99 Jeans are conveying such an important message to their customers, that they can make smart, environmentally sound choices with power, whilst maintaining a luxurious look and feel.”