H&M x Love Stories Hits the Beach for New Swim Collection

H&M gets ready for the summer season with its new Love Stories collaboration. This marks the two brands second team-up after a lingerie capsule launched in 2018. Called Love Stories Swimclub x H&M, the collection focuses on mix and match beach styles. Inspired by Slim Aarons 1970’s photographs of poolside imagery, the range includes bandeau tops, triangle bikinis and off-the-shoulder one-pieces. Look out for these designs worldwide starting in June 2019. The campaign images star Raquel Zimmermann, Sabina Karlsson and Alanna Arrington.

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“It’s a dream to be collaborating with H&M again, offering customers a Love Stories aesthetic at H&M prices. The Love Stories Swimclub x H&M collaboration stays true to our mix’n’match principle and is designed for fun summer holidays – whether you’re relaxing with a cocktail or surfing the waves,” says Marloes Hoedeman, founder of Love Stories.

H&M x Love Stories Swimclub Campaign