La Perla joins Amazon’s Luxury Stores platform with the release of its Holiday 2020 campaign. Starring leading face Joan Smalls, sultry images highlight designs from the lingerie brand’s fall-winter 2020 collection. Photographed by Robert Lindholm, the Puerto Rican stunner poses in soft lighting. In addition to pictures, a short film directed by Sharif Hamza includes designs from its Maison and Exotique collections. Elissa Santisi works on styling, which features delicate materials like silk satin and floral lace.
Related: Joan Smalls Stands Tall in Ermanno Scervino Fall 2020 Campaign
“Joan Smalls is the ultimate La Perla woman – passionate, talented, elegant, inspirational, and empowered. A story of self love and celebration of the female form, the video and still series sees Joan through a reflective and liberated female gaze. From unboxing a self gift of La Perla’s iconic Maison collection to gleefully dancing in a delicate Lawinia Rose slip; Joan’s feelings of joyful optimism and endless possibilities emanate throughout,” a press release states.
La Perla Holiday 2020 Campaign
