Edita, Karly & Sara Stun in Zara’s Debut Lingerie Line

Joanna Elizabeth

/

Published October 23, 2020

Karly Loyce stars in Zara debut lingerie campaign.
Karly Loyce stars in Zara debut lingerie campaign.

Zara takes its first push into lingerie with a debut collection just in time for the holiday season. Campaign images, titled The Female Gaze, feature leading models Edita Vilkeviciute, Karly Loyce, and Sara Blomqvist. Photographed by Annemarieke van Drimmelen, black and white images showcase romantic designs. Soft silk, delicate lace, and alpaca wool make up undergarments as well as pajama pieces. Stylist Ludivine Poiblanc layers cardigans and henley tops over bralette and brief designs. Lace adorned slip dresses as well as camisole tops, also build out the range. Fabien Baron works on art direction for the shoot with hair by Benjamin Muller and makeup by Adrien Pinault.

Related: Rianne, Mona, Sacha, Mika Are On the Move in Zara Fall 2020 Campaign

Zara Lingerie Debut Campaign

Sara Blomqvist poses in Zara's debut lingerie collection.
Sara Blomqvist poses in Zara’s debut lingerie collection.
Edita Vilkeviciute fronts Zara lingerie campaign.
Edita Vilkeviciute fronts Zara lingerie campaign.
Zara Silk Camisole and Silk Tap Shorts.
Zara Silk Camisole and Silk Tap Shorts.
Edita Vilkeviciute models Zara seamless bralette and seamless panties.
Edita Vilkeviciute models Zara seamless bralette and seamless panties.
Model Sara Blomqvist wears Zara's debut lingerie collection.
Model Sara Blomqvist wears Zara’s debut lingerie collection.
Zara showcases its debut lingerie line.
Zara showcases its debut lingerie line.
Zara's debut lingerie line features lace and satin material.
Zara’s debut lingerie line features lace and satin material.
Zara Striped Pajama Shirt and Wide Leg Striped Pajama Pants.
Zara Striped Pajama Shirt and Wide Leg Striped Pajama Pants.

Recent Updates

Balmain-Spring-Summer-2025-Campaign

Laetitia Casta Leads Balmain’s Spring 2025 Ad

Balmain enlists French icon Laetitia Casta as the face of its spring-summer 2025 campaign. Captured by Juergen Teller under the ...
Hermes-Spring-Summer-2025-Campaign

Hermès Spring 2025 Campaign is Walking On a Dream

Hermès unveils its spring-summer 2025 campaign with striking visuals that merge fashion with surreal artistry. Titled “The Endless Line,” the ...
Victorias-Secret-VS-Archives-Swim

Victoria’s Secret Swim Dives Into Its Archives

Victoria’s Secret is heating things up with its latest limited-edition capsule, VS Archives Swim. The collection, featuring sleek swimwear, is ...
Eva-Mendes-Stella-McCartney

Eva Mendes, Raye Return for Stella McCartney Summer 2025

Stella McCartney’s summer 2025 campaign takes flight with a cast of powerful voices including Eva Mendes, Alex Consani, Myha’la, and ...
Valentino-Spring-Summer-2025

Valentino’s Spring 2025 Campaign is A Luxe Dream

Valentino unveils its spring-summer 2025 campaign, Pavillon des Folies, a theatrical mixture of nostalgia and modernity. Under the creative direction ...
Tory-Burch-Spring-2025-Campaign

Irina Shayk Headlines Tory Burch’s Spring 2025 Ad

Tory Burch takes inspiration from athletic aesthetics for its spring 2025 campaign. The images feature models Irina Shayk, Mona Tougaard, ...

Leave a Comment