Pinko sets its fall-winter 2021 campaign at an amusement park, channeling the spirit of Alice in Wonderland. Model Lexi Boling appears in a series of dynamic images captured by Federico De Angelis. Riccardo Ruini works on art direction for the shoot, which juxtaposes larger-than-life roller coasters and rides with chic fashion.
Styled by Vittoria Cerciello, Lexi shows off shimmering sequins, fringed pieces, and ripped denim. For beauty, Arianna Campa works on makeup with tousled tresses by hairstylist Giulio Ordonselli. The blonde also appears in a short film set to rock and roll tunes, where she goes on rides in fabulous fashions.
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“Enter your own Wonderland, a place where you can have fun, explore new horizons and be free to fearlessly be yourself, without being afraid of judgement. The new PINKO Fall Winter 2021-2022 Campaign is a celebration of a lively soul in search of a new energy, together with our modern ‘Alice’, Lexi Boling,” the brand shares.