Hunter Schafer Starts a Conversation in Prada Fall 2024 Ad

Joanna Elizabeth

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Published July 21, 2024

Prada Fall 2024 Ad Campaign
Hunter Schafer, Damson Idris, and Harris Dickinson strike up a conversation for Prada’s fall-winter 2024 campaign. Photo: Willy Vanderperre

Prada is sparking conversation with its fall-winter 2024 campaign. Ambassadors Hunter Schafer, Letitia Wright, Yili Ma, Damson Idris, and Harris Dickinson take center stage, posing against stark backdrops that let the new season designs shine.

Prada Fall/Winter 2024 Campaign

Letitia Wright Prada Fall 2024 Ad
Letitia Wright picks up the phone for the Prada fall 2024 ad. Photo: Willy Vanderperre

The art of communication is on full display as they seamlessly transition from phone calls to in-person chats, highlighting the beauty of human connection. Photographed by Willy Vanderperre, the campaign zeroes in on Prada’s fall layered pieces.

Hunter Schafer Prada Fall 2024 Campaign
Flashing a smile, Hunter Schafer appears in Prada’s fall-winter 2024 campaign. Photo: Willy Vanderperre

Think pastel knit cardigans, luxurious long skirts, and show-stopping embellished dresses, all perfectly paired with slouchy bags. But what adds to these striking visuals is the script, masterfully crafted by creative Miranda July, which the actors bring to life in the accompanying film.

Yili Ma wears a cardigan, knit top, and midi-length skirt for Prada's fall-winter 2024 campaign.
Yili Ma wears a cardigan, knit top, and midi-length skirt for Prada’s fall-winter 2024 campaign. Photo: Willy Vanderperre

Making a lasting impression, the Prada fall ads follow up the recent Galleria campaign featuring Scarlett Johansson.


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