Prada Brings Back the 90’s with Linea Rossa Campaign

Joanna Elizabeth

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Published September 10, 2018

Anok Yai stars in Prada Linea Rossa campaign
Anok Yai stars in Prada Linea Rossa campaign

First launched in 1997, Prada brings back Prada Linea Rossa to showcase sporty yet fashionable designs. The new digital campaign directed by Arisu Kashiwagi and styled by Lotta Volkova features bucket hats, narrow-framed sunglasses and logo embroidered separates. Models Anok Yai, Kris Grikaite, Daan Duez and Taemin Park front the advertisements. The Linea Rossa line is identified by its red striped logo. In the film, neon lights and techno music bring a playful energy to the collection.

Related: Prada Lights Up ‘Ultravision’ Fall 2018 Campaign

Prada Linea Rossa Campaign

Prada unveils Linea Rossa campaign
Prada unveils Linea Rossa campaign
Kris Grikaite stars in Prada Linea Rossa campaign
Kris Grikaite stars in Prada Linea Rossa campaign
Daan Duez and Anok Yai front Prada Linea Rossa campaign
Daan Duez and Anok Yai front Prada Linea Rossa campaign
An image from the Prada Linea Rossa campaign
An image from the Prada Linea Rossa campaign
Prada spotlights the bucket hat for its Linea Rossa campaign
Prada spotlights the bucket hat for its Linea Rossa campaign
Prada focuses on retro style for Linea Rossa campaign
Prada focuses on retro style for Linea Rossa campaign

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