Prada Unveils Tranquil Pre-Fall 2016 Campaign

Joanna Elizabeth

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Published June 2, 2016

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Updated March 28, 2017

Vanessa Axente stars in Prada’s pre-fall 2016 campaign
Vanessa Axente stars in Prada’s pre-fall 2016 campaign

Prada takes on a calm and serene mood for its new campaign for its pre-fall 2016 collection of embellished handbags. The tranquil portraits were photographed by Steven Meisel and star Vanessa Axente, Vittoria Ceretti, Sasha Pivovarova, Fei Fei Sun and Lorena Maraschi. Captured against a backdrop of a setting sun and ocean, the girls wear natural looking makeup and hair. Handbags embellished with floral details are paired with remixed shirting and embroidered dresses.

Prada Pre-Fall 2016 Campaign

Fei Fei Sun stars in Prada’s pre-fall 2016 campaign
Fei Fei Sun stars in Prada’s pre-fall 2016 campaign
Sasha Pivovarova stars in Prada’s pre-fall 2016 campaign
Sasha Pivovarova stars in Prada’s pre-fall 2016 campaign
Vittoria Ceretti stars in Prada’s pre-fall 2016 campaign
Vittoria Ceretti stars in Prada’s pre-fall 2016 campaign
Lorena Maraschi stars in Prada’s pre-fall 2016 campaign
Lorena Maraschi stars in Prada’s pre-fall 2016 campaign

Prada Pre-Fall 2016 Runway

For its pre-fall 2016 collection, Prada was in a nautical mood featuring heavy coats as well as custom prints designed by Christophe Chemin. Crossbody bags with embellished straps and platform shoes make for a sailor-inspired look.

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