Prada Goes ‘Nonconformist’ for Pre-Fall 2017 Campaign

Joanna Elizabeth

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Published April 6, 2017

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Updated October 23, 2017

Natalie Westling wears corduroy jacket in Prada’s pre-fall 2017 campaign
Natalie Westling wears corduroy jacket in Prada’s pre-fall 2017 campaign

Italian fashion brand Prada unveils its pre-fall 2017 campaign called ‘The Nonconformists’. Spotlighting the new season looks, Willy Vanderperre captured models Natalie Westling, Mia Brammer and Kris Grikaite before the collection was showcased. The trio of models appear in a juxtaposition of two portraits—one a closeup black and white photograph, and another a 3/4 shot. Pre-fall features corduroy, fuzzy cardigans and fur–highlighting Prada’s signature eclecticism.

Related: Prada Brings on the Embellishments for Fall 2017

Prada Pre-Fall 2017 Campaign

Kris Grikaite wears fuzzy cardigan sweater in Prada's pre-fall 2017 campaign
Kris Grikaite wears fuzzy cardigan sweater in Prada’s pre-fall 2017 campaign
Mia Brenner stars in Prada's pre-fall 2017 campaign
Mia Brenner stars in Prada’s pre-fall 2017 campaign

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