Prada Sets Pre-Fall 2018 Campaign in a Warehouse

Joanna Elizabeth

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Published May 11, 2018

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Updated August 9, 2018

Anok Yai fronts Prada 365 pre-fall 2018 campaign
Anok Yai fronts Prada 365 pre-fall 2018 campaign

Prada continues its 365 experience with the release of its pre-fall 2018 campaign. The Italian fashion brand heads to a mysterious warehouse in intense images captured by Willy Vanderperre. Models Kris Grikaite, Anok Yai and Fran Summers appear in the advertisements. Called ‘Industreality’, the images juxtapose a neon setting with colorful prints and boxy shapes styled by Olivier Rizzo.

Related: Prada Reimagines Spring 2018 Collection with Amber Valletta

Prada 365 Pre-Fall 2018 Campaign

Kris Grikaite stars in Prada 365 pre-fall 2018 campaign
Kris Grikaite stars in Prada 365 pre-fall 2018 campaign
Fran Summers appears in Prada 365 pre-fall 2018 campaign
Fran Summers appears in Prada 365 pre-fall 2018 campaign
Willy Vanderperre photographs Prada 365 pre-fall 2018 campaign
Willy Vanderperre photographs Prada 365 pre-fall 2018 campaign

Bold prints stand out in Prada 365 pre-fall 2018 campaign
Bold prints stand out in Prada 365 pre-fall 2018 campaign

An image from Prada 365 pre-fall 2018 advertising campaign
An image from Prada 365 pre-fall 2018 advertising campaign
Prada focuses on vibrant looks for 365 pre-fall 2018 campaign
Prada focuses on vibrant looks for 365 pre-fall 2018 campaign

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