Prada Spring 2010 Campaign | Rasa Zukauskaite by Steven Meisel

Joanna Elizabeth

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Published January 18, 2010

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Updated March 9, 2017

Simplicity is key for Prada‘s spring campaign photographed by Steven Meisel. In contrast to the fall, the Italian fashion house goes for a more simplistic approach this season by featuring one model, Rasa Zukauskaite, against a stark white background that calls attention to the clothes and accessories rather than star power or elaborate sets.

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40 thoughts on “Prada Spring 2010 Campaign | Rasa Zukauskaite by Steven Meisel”

  1. no i think they did the right thing picking rasa..shes pretty cool, and I agree with the first comment, she does sort of look like katarzyna –love prada, always so genius

  2. no i think they did the right thing picking rasa..shes pretty cool, and I agree with the first comment, she does sort of look like katarzyna –love prada, always so genius

  3. very plastic i love it but the fashion is all over the place i can't see where prada is going ??????????????

  4. very plastic i love it but the fashion is all over the place i can't see where prada is going ??????????????

  5. Do not dig the girl child with the vinyl lips and pigtails. And yeah, the plain white background does seem amateur.

  6. Do not dig the girl child with the vinyl lips and pigtails. And yeah, the plain white background does seem amateur.

  7. awesome images, thanks for posting. i love that prada have gone back to basics with their white backed campaign – truly shows the strength of their fashion/textiles off.

    hope you don't mind but I have featured your blog and these images over on abigails treasure, alongside my own homage to their S/S 10 collection.

    You can take a peak at

    http://abigailstreasure.blogspot.com/

    thanks
    abigail

  8. awesome images, thanks for posting. i love that prada have gone back to basics with their white backed campaign – truly shows the strength of their fashion/textiles off.

    hope you don't mind but I have featured your blog and these images over on abigails treasure, alongside my own homage to their S/S 10 collection.

    You can take a peak at

    http://abigailstreasure.blogspot.com/

    thanks
    abigail

  9. i think half the point of this ad/collection is that IT IS PRADA (people see the add see the clothes find out its Prada and then it takes on a new light amateur is not what will come to mind) plus the shoes are soo much they just are! shoes=much [wow]

  10. i think half the point of this ad/collection is that IT IS PRADA (people see the add see the clothes find out its Prada and then it takes on a new light amateur is not what will come to mind) plus the shoes are soo much they just are! shoes=much [wow]

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